GRNTI 05.11 Общие проблемы народонаселения
GRNTI 06.51 Мировое хозяйство. Международные экономические отношения
GRNTI 10.01 Общие вопросы
GRNTI 11.01 Общие вопросы политических наук
GRNTI 11.25 Теория международных отношений. Внешняя политика и дипломатия
GRNTI 78.01 Общие вопросы военного дела
GRNTI 81.92 Пожарная безопасность
GRNTI 81.93 Безопасность. Аварийно-спасательные службы
GRNTI 82.01 Общие вопросы организации и управления
GRNTI 82.33 Стратегический менеджмент. Стратегическое планирование
GRNTI 11.15 Теория политических систем. Внутренняя политика
Right now public diplomacy as a tool of “soft power” of Russia becomes a strategic communication with the use of machinery of political marketing. In essence, political marketing serves as the intellectual forms of communication, which is implemented in politics. Up to date the main focus of researchers and practitioners has been done on political marketing and strategic communication in the context of democracy of the Western type. Nowadays there is an expanding of amount of concepts. Despite of some successes, the public diplomacy of Russia is still quite weak.
Public diplomacy, soft power, strategic communication, political marketing, Russia
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2. Vinogradova, S. M., Ruschin, D. A. Marketingovaya revolyuciya i sovremennye media: quo vadis? [Rec. na knigu]: Newman B. The marketing revolution in politics: what recent U. S. presidential campaigns can teach us about effective marketing. Toronto: Rotman-University of Toronto Press, 2016. 205 p. [Tekst] / S. M. Vinogradova, D. A. Ruschin // Vestnik SPbGU. Politologiya. Mezhdunarodnye otnosheniya. - 2017. - T. 10. - Vyp. 1. - S. 91-94.
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5. Cvetkova, Natal'ya. Publichnaya diplomatiya SShA: ot «myagkoy sily» k «dialogovoy propagande» [Tekst] / N. A. Cvetkova // Mezhdunarodnye processy. - Tom 13. - № 3. - S. 121-133.
6. Nye, Joseph S., Jr. Public Diplomacy and Soft Power // The ANNALS of the American Academy of Political and Social Science. - 2008. - Vol. 616. - No. 1. - Pp. 94 - 109.
7. Luk'yanov, Fedor. Paradoksy rossiyskoy «myagkoy sily» // OBSERVO. Analiticheskiy centr pri Franko-rossiyskoy torgovo-promyshlennoy palate. [Elektronnyy resurs]. - Rezhim dostupa: http://obsfr.ru/fileadmin/Projets_ obs/RIS_ru_Loukianov.pdf. (data obrascheniya: 12.06.2017).
8. Putin, Vladimir. Rossiya i menyayuschiysya mir [Tekst] / V. Putin // Moskovskie novosti. - 2012. - 27 fevralya.
9. Clinton, N. Hard Choices. - New York: Simon & Schuster, - 2014. - 655 p.
10. Ruschin, D. A. Evraziyskaya integraciya i Mezhdunarodnoe obschestvennoe dvizhenie «Grazhdanskiy Mir» [Tekst] / D. A. Ruschin // Noosfernoe obrazovanie V evraziyskom prostranstve (kollektivnaya nauchnaya monografiya). - SPb., 2015. - S. 426 - 433.
11. Dolinskiy, A. V. Sovremennye mehanizmy sotrudnichestva v ramkah publichnoy diplomatii. Special'nost' 23.00.04 - politicheskie problemy mezhdunarodnyh otnosheniy, global'nogo i regional'nogo razvitiya. Avtoreferat dissertacii na soiskanie uchenoy stepeni kandidata politicheskih nauk. - M., 2011.
12. Dolinskiy, Aleksey. Chto takoe obschestvennaya diplomatiya i zachem ona nuzhna Rossii? // Rossiyskiy sovet po mezhdunarodnym delam. 2012. [Elektronnyy resurs]. - Rezhim dostupa: http://russiancouncil.ru/inner/?id_4=791#top-content (data obrascheniya: 12.06.2017).
