THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SUSTAINABLE DEVELOPMENT
Abstract and keywords
Abstract (English):
This article examines the impact of corporate social responsibility on the sustainable development of companies in the context of economic digitalization, increased competition, and growing societal demands for economic security and ethical business practices. The relevance of this study stems from the need to identify effective management tools that ensure the long-term competitiveness of organizations while simultaneously meeting social and environmental obligations. This paper provides a comprehensive theoretical analysis of the evolution of the concept of corporate social responsibility and systematizes the main scientific approaches to its interpretation. The relationship between corporate social responsibility and the concept of sustainable development, stakeholder theory, and strategic sustainability of a company is demonstrated. It is substantiated that the implementation of corporate social responsibility measures, despite short-term declines in profits, contributes to increased financial efficiency, reduced reputational risks, increased consumer loyalty, and investment attractiveness in the medium and long term. The theoretical significance of this study lies in its clarification of the content and role of corporate social responsibility as a tool for achieving sustainable development, as well as in its synthesis of approaches to defining strategic sustainability of a business. The practical significance lies in the potential for using the findings in developing corporate strategies aimed at balancing the economic, social, and environmental interests of stakeholders. Prospects for further research include developing methods for quantitatively assessing the effectiveness of corporate social responsibility programs, analyzing their impact on the economic security and sustainability of companies, and studying industry-specific and regional aspects of corporate social responsibility implementation.

Keywords:
social responsibility, sustainable development, economic security, corporate altruism, corporate egoism, compromise theory
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